Improving Cycling Experience and Safety
Ux/Ui Design
Ux/Ui Design
Project Overview
BikeTrace is a modern company started in 2020, focused on making cycling safer and more enjoyable. Based in Stockholm, they create advanced bike locks with smart features like GPS tracking and alarms. Their goal is to solve everyday problems for cyclists by providing these high-tech locks. They also aim to build a community of cycling enthusiasts. With a strong and cooperative team, BikeTrace is growing quickly and wants to become a top brand in the cycling world by constantly creating new and useful products for cyclists.
My Contributions
Product Understanding and Analysis: Redesigned the website and improved the user experience
User Research: Conducted surveys, interviews, and competitor analysis. Analyzed data to identify target groups and their needs, creating two behavior types to better understand the target groups.
System Requirements Specification (SRS) Created user story maps to organize and prioritize the project's targeted functionalities. This encouraged collaboration, made sure that needs were understood, and helped with the scheduling of releases.
Website Development and UX Enhancement: Created flowcharts to show the customer's path while buying a match ticket
Prototyping: Created prototypes in Figma, starting with low-fidelity (low-fi) and then progressing to high-fidelity (hi-fi) prototypes based on research insights to test design solutions and receive feedback from users.
User Testing: Conducted tests with five participants who expressed their opinions and sentiments on the prototypes and tasks.
Collaboration: Worked with the development team to ensure the design met research goals and was correctly implemented.
Improvement Opportunities: Based on customer feedback and market research, there was room to improve the BikeTrace lock, the company's current product.
Website Usability: The current BikeTrace website needed to be improved in order to improve the user experience and make it visually appealing and simple.
Surveys: These helped us find key features that people search for in bike locks by allowing us to better understand user expectations and preferences.
Interview: Semi-structured interviews with an employee working at Sportringen provided deeper insights into customer behavior and preferences.
Competitor Analysis: We were able to identify standards and best practices by closely studying our competitors, which helped us make sure BikeTrace's products were both competitive and accurate.
User Preferences: Users prefer bike locks that are not only secure but also easy to use and portable.
Design and Functionality: There is a significant demand for smart features like GPS tracking in bike locks, which can enhance security and provide peace of mind.
Visual Appeal and Usability: The website needed a more user-friendly design and appealing visuals to attract and retain users.
Problem Identification
User Research
Insights
Prototype
I created prototypes in figma, starting by creating Low-fi then we created hi-fi
Prototype
hi-fi prototypes
The implementation of these solutions resulted in significant improvements for BikeTrace. Users reacted well to the improved product features, which included a focus on usability and the integration of clever features like GPS tracking. Additionally, the new website provided a far better user experience, making it simpler for users to navigate and locate product information. With these improvements, BikeTrace was able to more effectively meet the requirements and demands of its clients.
The BikeTrace project became an example of the value of a user-centered design approach and thorough user research. The team made important changes to the BikeTrace lock and the user experience on the website by understanding the needs and wants of the users. The project also shown how important it is to develop and design products with a constant focus on customer feedback and continual improvement.
Result
Conclusion
Want to work together?
Nshteh01@gmail.com
If you like what you see and want to work together, get in touch!
Back Home
Improvement Opportunities: Based on customer feedback and market research, there was room to improve the BikeTrace lock, the company's current product.
Website Usability: The current BikeTrace website needed to be improved in order to improve the user experience and make it visually appealing and simple.
Problem Identification
Surveys: These helped us find key features that people search for in bike locks by allowing us to better understand user expectations and preferences.
Interview: Semi-structured interviews with an employee working at Sportringen provided deeper insights into customer behavior and preferences.
Competitor Analysis: We were able to identify standards and best practices by closely studying our competitors, which helped us make sure BikeTrace's products were both competitive and accurate.
User Research
User Preferences: Users prefer bike locks that are not only secure but also easy to use and portable.
Design and Functionality: There is a significant demand for smart features like GPS tracking in bike locks, which can enhance security and provide peace of mind.
Visual Appeal and Usability: The website needed a more user-friendly design and appealing visuals to attract and retain users.
Insights
Result
The implementation of these solutions resulted in significant improvements for BikeTrace. Users reacted well to the improved product features, which included a focus on usability and the integration of clever features like GPS tracking. Additionally, the new website provided a far better user experience, making it simpler for users to navigate and locate product information. With these improvements, BikeTrace was able to more effectively meet the requirements and demands of its clients.
Want to work together?
Nshteh01@gmail.com
If you like what you see and want to work together, get in touch!
Back Home
Improvement Opportunities: Based on customer feedback and market research, there was room to improve the BikeTrace lock, the company's current product.
Website Usability: The current BikeTrace website needed to be improved in order to improve the user experience and make it visually appealing and simple.
Surveys: These helped us find key features that people search for in bike locks by allowing us to better understand user expectations and preferences.
Interview: Semi-structured interviews with an employee working at Sportringen provided deeper insights into customer behavior and preferences.
Competitor Analysis: We were able to identify standards and best practices by closely studying our competitors, which helped us make sure BikeTrace's products were both competitive and accurate.
Problem Identification
User Research
User Preferences: Users prefer bike locks that are not only secure but also easy to use and portable.
Design and Functionality: There is a significant demand for smart features like GPS tracking in bike locks, which can enhance security and provide peace of mind.
Visual Appeal and Usability: The website needed a more user-friendly design and appealing visuals to attract and retain users.
Insights
Prototype
I created prototypes in figma, starting by creating Low-fi then we created hi-fi
hi-fi prototypes
The implementation of these solutions resulted in significant improvements for BikeTrace. Users reacted well to the improved product features, which included a focus on usability and the integration of clever features like GPS tracking. Additionally, the new website provided a far better user experience, making it simpler for users to navigate and locate product information. With these improvements, BikeTrace was able to more effectively meet the requirements and demands of its clients.
The BikeTrace project became an example of the value of a user-centered design approach and thorough user research. The team made important changes to the BikeTrace lock and the user experience on the website by understanding the needs and wants of the users. The project also shown how important it is to develop and design products with a constant focus on customer feedback and continual improvement.
Result
Conclusion
Want to work together?
Nshteh01@gmail.com
If you like what you see and want to work together, get in touch!
Back Home
My Contributions
My Contributions
Project Overview
BikeTrace is a modern company started in 2020, focused on making cycling safer and more enjoyable. Based in Stockholm, they create advanced bike locks with smart features like GPS tracking and alarms. Their goal is to solve everyday problems for cyclists by providing these high-tech locks. They also aim to build a community of cycling enthusiasts. With a strong and cooperative team, BikeTrace is growing quickly and wants to become a top brand in the cycling world by constantly creating new and useful products for cyclists.
My Contributions
Product Understanding and Analysis: Redesigned the website and improved the user experience
User Research: Conducted surveys, interviews, and competitor analysis. Analyzed data to identify target groups and their needs, creating two behavior types to better understand the target groups.
System Requirements Specification (SRS) Created user story maps to organize and prioritize the project's targeted functionalities. This encouraged collaboration, made sure that needs were understood, and helped with the scheduling of releases.
Website Development and UX Enhancement: Created flowcharts to show the customer's path while buying a match ticket
Prototyping: Created prototypes in Figma, starting with low-fidelity (low-fi) and then progressing to high-fidelity (hi-fi) prototypes based on research insights to test design solutions and receive feedback from users.
User Testing: Conducted tests with five participants who expressed their opinions and sentiments on the prototypes and tasks.
Collaboration: Worked with the development team to ensure the design met research goals and was correctly implemented.
Problem Identification
Improvement Opportunities: Based on customer feedback and market research, there was room to improve the BikeTrace lock, the company's current product.
Website Usability: The current BikeTrace website needed to be improved in order to improve the user experience and make it visually appealing and simple.
Surveys: These helped us find key features that people search for in bike locks by allowing us to better understand user expectations and preferences.
Interview: Semi-structured interviews with an employee working at Sportringen provided deeper insights into customer behavior and preferences.
Competitor Analysis: We were able to identify standards and best practices by closely studying our competitors, which helped us make sure BikeTrace's products were both competitive and accurate.
User Research
Insights
User Preferences: Users prefer bike locks that are not only secure but also easy to use and portable.
Design and Functionality: There is a significant demand for smart features like GPS tracking in bike locks, which can enhance security and provide peace of mind.
Visual Appeal and Usability: The website needed a more user-friendly design and appealing visuals to attract and retain users.
I created prototypes in figma, starting by creating Low-fi then we created hi-fi
hi-fi prototypes
Result
The implementation of these solutions resulted in significant improvements for BikeTrace. Users reacted well to the improved product features, which included a focus on usability and the integration of clever features like GPS tracking. Additionally, the new website provided a far better user experience, making it simpler for users to navigate and locate product information. With these improvements, BikeTrace was able to more effectively meet the requirements and demands of its clients.
Conclusion
Want to work together?
Nshteh01@gmail.com
If you like what you see and want to work together, get in touch!
Back Home
The BikeTrace project became an example of the value of a user-centered design approach and thorough user research. The team made important changes to the BikeTrace lock and the user experience on the website by understanding the needs and wants of the users. The project also shown how important it is to develop and design products with a constant focus on customer feedback and continual improvement.